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Friday, May 13, 2011

Getting Started with Video Marketing

May 13, 2011

Video Marketing is increasing at a very high rate. Just in May of 2010 Youtube exceeds over 2 billion viewers a day. Even though it is a new social media platform, it can still be used to market yourself, and it's FREE.

Okay, not 100% free because you still have to buy the equipment to make the video based on the type of video you are going to make. If it is just an introduction video with you talking, then you'll need a video camera or webcam. I would go with a webcam because they're cheaper but the quality is not all that great. If you're going to show others how to do something like and instructional video, then you don't need a video camera or a webcam. Online Instructional videos can be done using free desktop recording software like CamStudio. Camstudio is an excellent way to get started if you don't have a video camera of the webcam.

Once you have the tools to make your video, then start recording. When you're done, use Windows Movie Maker to do your editing. Windows Movie Maker is a free software that comes with most Windows computers now. It is an excellent way to add some animated effects to the video to be more attractive.

The next thing to do is upload the video to Youtube this is where you will add some annotation to the tape so the information will stay in front of your viewers. I have added an example of mine at CHECK THIS OUT

If you are marketing Click-bank ad, you can add an annotation to your video directing your viewers to check out a site, product or service. This type of marketing is not spamming and is easy to do, plus if you're showing a video, you don't have to feel like you're spamming people. What I also do is offer other video makers to add the annotation to their videos and provide a percentage of the sale. I have been very successful with this.

Don't feel like you need to go out and get yourself an expensive video camera just to start creating the video. There are other ways to get started that are less costly and will save you time and money.

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

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