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Thursday, January 5, 2012

How to Rank Your Site on Top with Search Engine Results

January 5, 2012

Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving high ranks in Google, Yahoo or MSN required a lot of work. It is well-known fact that top positions in search engines result in a lot of organic traffic and return more revenues. Therefore, website owners are always ready to do everything to attain their desire Ranks.

To achieve top levels in all the main search engines, you need to understand the search and indexing mechanism of all popular search engines. Always remember, that there are no defined criteria to make your website on top of any search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engines experts suggest several tricks and tweaks that may help you in easy indexing of your site by search engine robots/crawlers.

The contents of your websites, META tags (Description and Keywords appearing on all pages), inbound links (links appearing on other sites but pointing to your site), and alternate text given on your images play a significant role in natural indexing of your site. You can expect better ranks only if your website is equipped with all the above-described things.

One more thing that is imperative for your site’s performance in search engines is the selection of right keywords and contents based on those keywords. Remember, if you are not targeting proper keywords, you may not get desired results. Therefore, to fix this issue, you need to do a proper analysis of your business domain and niche market along with keywords research before making any plans for online promotion of your website.

Usually, search engine tracks your site through two conventional mechanisms:

Links based tracking:
The success of your site in top rankings is determined by the number of links point to your site. If your site has lots of incoming links from another top-rated website in your niche, the possibility of success is more. Search Engine Submission, Affiliate Marketing, Directory Submission, Article Submission, Press Releases Distribution, and Blogs help a lot in achieving such quality inbound links.

Contents based tracking:
It's relatively a complex mechanism for tracking your website. It depends upon the relevance of META tags (keywords and description) with the contents of different web pages in your site. The freshness of contents on your website enhances your chances of getting indexed easily.

Apart from these two conventional mechanisms, you can also adopt other modes of online advertising like banner ad placements, paid submission, contextual advertising and social media marketing. These strategies are of great help if you want an effective interaction with your potential customers.

This article was written by one of our senior members here at APSense. Have a look at his profile and other items that he has shared with all of our members.

Vishwajeet Kumar

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

Tips on How You can Increase Success with You're Blog Today

January 5, 2012

Blog marketing is not all that hard if you know what you are doing. However, if this is your very first blog and you are wondering how to get readers to it, then you are in the right place. First let me just say that marketing your blog is going to require patience, and being consistent. You will have to update your blog frequently if you want to keep readers coming back for more. We are all guilty of making a blog, wanting it to be great, putting only one entry into it and then never going back to update it again. I think everyone in the cyber world has done this at one time or another. Here are some great tips to use when trying to get your blog out there and get new readers.

Make sure that your blog has the track back feature. Let me tell you why. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the talk back to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you track back, it is a courtesy to return that to their blog if at all possible.

Having a Google account and submitting a site-map is almost a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog, and they will automatically know of any changes that you have made to it as well. Let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the site-map. There is a certain way you have to do the site-map for Google, and they can explain that to you. Just know this is a significant step in blog marketing.

Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those to your blog roll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all connections and are willing to return the favor.

You are going to want to be sure that all of your posts are formatted. Doing so will leave out any confusion for the search engines, and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a very good idea.

Tracking is another part of blog marketing that is so imperative. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.

Allowing RSS feeds from your blog is also another great blog marketing tool. You are going to find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it, and that is a real thing.  It's a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog RSS feeds can then post your blog posts on their sites or blogs. Which in return gives you a link to their site or page that they have you on.

Blog Marketing is only as hard as you make it. Use these tips and get your blog out there and seen today!

This article was written by,
"eMarketing," You can review more of his articles!

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

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