Webmasters always want their website to appear on top of Search Engine Results. However, it is not as easy as it seems. Getting ahead of your competitors and achieving high ranks in Google, Yahoo or MSN required a lot of work. It is well-known fact that top positions in search engines result in a lot of organic traffic and return more revenues. Therefore, website owners are always ready to do everything to attain their desire Ranks.
To achieve top levels in all the main search engines, you need to understand the search and indexing mechanism of all popular search engines. Always remember, that there are no defined criteria to make your website on top of any search engines. You need to follow the basic guidelines set by them for a search engine friendly website. However, search engines experts suggest several tricks and tweaks that may help you in easy indexing of your site by search engine robots/crawlers.
The contents of your websites, META tags (Description and Keywords appearing on all pages), inbound links (links appearing on other sites but pointing to your site), and alternate text given on your images play a significant role in natural indexing of your site. You can expect better ranks only if your website is equipped with all the above-described things.
One more thing that is imperative for your site’s performance in search engines is the selection of right keywords and contents based on those keywords. Remember, if you are not targeting proper keywords, you may not get desired results. Therefore, to fix this issue, you need to do a proper analysis of your business domain and niche market along with keywords research before making any plans for online promotion of your website.
Usually, search engine tracks your site through two conventional mechanisms:
Links based tracking:
The success of your site in top rankings is determined by the number of links point to your site. If your site has lots of incoming links from another top-rated website in your niche, the possibility of success is more. Search Engine Submission, Affiliate Marketing, Directory Submission, Article Submission, Press Releases Distribution, and Blogs help a lot in achieving such quality inbound links.
Contents based tracking:
It's relatively a complex mechanism for tracking your website. It depends upon the relevance of META tags (keywords and description) with the contents of different web pages in your site. The freshness of contents on your website enhances your chances of getting indexed easily.
Apart from these two conventional mechanisms, you can also adopt other modes of online advertising like banner ad placements, paid submission, contextual advertising and social media marketing. These strategies are of great help if you want an effective interaction with your potential customers.
All the Best,
Joseph F. Botelho One Gram at a Time
"Pay Yourself First Because the #Economy that Matters Most... is the One in Your Own #Home" https://t.co/wo7XWWjaFZ pic.twitter.com/VSVAtkJ6El— Joseph Botelho (@jfbmarketing) January 19, 2016