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Thursday, February 9, 2012

How to effectively Use Personalized Postcards

February 10, 2012

A very powerful tool, in your business marketing approach of maintaining customers for life. One of the most difficult tasks to handle, why because it takes great discipline here to accomplish this next step. The reason l say it's hard, is because you have just left to go on vacation with your family, wife, girlfriend or whoever you left with. Not imperative who you're with, What is important is the steps you will need to make this vacation into a real working vacation.

It doesn't matter what type of business you're involved with. What is important is the ability to build client loyalty is no easy feat. You need to be able to romance your customer for as long as he or she is your client. A very complicated and long process before she or he buys from you, it may take up to five years or more, depending on what you're selling. We all know about sending out little "reminder" postcard to remind the client that it is time to do business with you again. Nothing new about this process, would you not agree. Those techniques will stimulate some interest and perhaps turn into new found business.

Now let's take the topic of Personalized Postcards to the next level. When you leave for a vacation, in additional to all of your luggage bring your list of clients with you and a big stack of postcards. Well, you're on the plane ride to your vacation destination, instead of catching some sleep or reading a magazine. Start addressing your letters to your clients and write a brief personal message on the back of each postcard.

The Postcard may say something as simple as.

Hi Mr. Client,

I was here sunbathing on the beach in Cuba and l was just thinking about you. When l get back, I'll have a present for you.


Your name

You can fill each and every postcard the same simple way, the moment you land all you need to do is buy local stamps and send the postcards off and enjoy the rest of your holiday.

What's the present? The present is something simple, an inexpensive little gift that you will have to buy for all of your clients you sent a postcard to. When you give your client the gift, it will strengthen your relationship with one another, and also provide you a reason to drop by and see if they want to do some business. Its pretty slick and it works.

All the Best,

Joseph F. Botelho One Gram at a Time

Joseph Botelho

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